Pricing a digital product isn’t just about picking a random number. If it’s too cheap, people might think it lacks value. If it’s too expensive, you might scare off buyers. The key is to balance affordability with perceived value.

Factors to Consider When Pricing

• Value Over Cost – Focus on the transformation your product provides. A course that helps someone land a high-paying job is worth more than a simple PDF guide.

• Competitor Pricing – Check what others in your niche are charging. Stay competitive, but don’t underprice yourself.

• Pricing Models – One-time payments work well for eBooks and templates, while subscription models or tiered pricing can increase revenue for memberships and premium content.

Testing & Adjusting Your Price

Don’t be afraid to experiment. Offer discounts to early buyers, test different price points, and see what works best. Sometimes, increasing the price can even boost sales by making your product seem more valuable.

Pricing is a game of perception and strategy. Find the sweet spot, test, and refine until you hit the perfect balance between sales volume and profit!